Have you ever wondered what is the best PPC analytics tool? We use analytics tools for result measuring, continuous account monitoring, and data evaluating. With analytical software, your business can collect information to optimize applications and websites. Teamedia has prepared Top 8 PPC Analytics Tools for your review.
Opteo
Opteo is a Google Ads management tool that makes optimization suggestions based on continuous account monitoring. When something important comes up, Opteo suggests an improvement backed up by real data. Opteo also includes a set of tools to help you manage accounts, monitor performance, browse segments, track budgets, and get alerts when important changes happen. This is the smarter way to manage AdWords accounts.
Features
- Optimize account performance with data-driven improvements
- Monitor and diagnose performance issues accurately in real-time
- Control budgets and manage accounts
- Explore segments to find the most profitable areas within an account
- Integrate with Slack, get Improvements and Alerts delivered to your inbox
Pricing
There are different price packages and with a option to try one month for free in each plan.
Opteo is one of the top PPC analytics tools which is easy to use and has an intuitive UI of the dashboard. It provides step-by-step, well-thought-out rationales for the more involved optimization suggestions. However, it has a few disadvantages. The platform does not provide support for Bing and Google Shopping and has no quality score tracking and reporting features.
Pros
- Easy-to-use interface
- Good optimization suggestions
Cons
- No Bing and Google Shopping support
- No QS tracking and reporting features
Mixpanel
Mixpanel is an analytics service company. The platform tracks customer interest with web and mobile applications. Actually, it’s a self-serve analytics product to help you convert, engage, and retain more users.
Features
- Team dashboards & alerts to evaluate metrics and make timely decisions
- Interactive reports and insights to analyze product usage in detail
- Limitless segmentation to analyze metrics changes
- Group analytics to track customer journey for key accounts
- Interactive event analysis from Snowflake, BigQuery, or Redshift with data integrations
- Scalable infrastructure to analyze raw user event stream data at scale, without any pre-computation
Pricing
Mixpanel offers three different plans for their product: free, growth, and enterprise.
Pros & Cons
Mixpanel is an easy-to-set-up and well-documented platform. It provides lots of user engagement data. Mixpanel is excellent at mobile app campaigns, and can easily track users moving between platforms and devices. However, most users of the entire platform notice Mixpanel’s reports could be more visual and have more graphics. It is a bit hard to implement the system into the workspace and to collaborate within teams.
AppsFlyer
Among other top PPC analytics tools, we have mentioned AppsFlyer. AppsFlyer is a mobile marketing analytics and attribution platform. Some of the critical features are accurate data, unmatched privacy and security, open tech-stack innovation, and an unbiased, customer-obsessed approach.
Features
- Mobile attribution
- People-based attribution
- TV attribution
- Marketing analytics
- Cost aggregation
- Fraud protection
- Deep linking
With the help of AppsFlyer you will be able to establish deep integrations with nearly every media source and marketing platform including Facebook, Google, and Twitter making it easy to attribute every install to its source. AppsFlyer gains a comprehensive view of customer journeys, from campaign engagement to user acquisition and retargeting.
Pricing
Pros & Cons
AppsFlyer is privacy-oriented and keeps all data secured. The interface is easy to navigate even if you have zero experience with the app. AppsFlyer lets you see all of the spend data in one place providing a robust cost API supported for every network and cost model. Moreover, the platform provides excellent and fast support. However, AppsFlyer has some limited features in terms of custom reports and deeper analysis. It’s hard to get an accurate picture of marketing efforts when cost data is fragmented.
Google Data Studio
Google Data Studio is a free tool that turns your data into informative, easy to read, easy to share, and fully customizable dashboards and reports. With Data Studio, you can easily report on data from a wide variety of sources, without programming.
Features
- Dashboard
- Data connectors
- Data visualization
- Drag & drop
- Search and filter
- Visual analytics
Pricing
Did we mention before Google Data Studio is free of charge? Anyway, we’re happy to do it one more time and say Google Data Studio is available for free for anyone.
Pros & Cons
The biggest feature which Data Studio provides is the ability to integrate seamlessly with Google applications like Google Analytics, Big Query, and Google Sheets. Although being a Google product, Data Studio disregards standard business intelligence data formats like Excel and prefers Google-based services instead.
Google Analytics
Google Analytics gives the opportunity to measure advertising ROI as well as track Flash, video, and social networking sites and applications.
Features
- Data conversion tracking
- Data import and export
- Keyword tracking visualization
- Pageview tracking
- Referral tracking
- Search and filter options
- Site search tracking
- Time on site tracking
- User interaction
- Tracking widgets
Google Analytics Dashboard is a custom MODX dashboard widget + component that will show data from Google Analytics. The platform also ensures easy integration with other tools and platforms.
Pricing
Google Analytics is a completely free tool. To use the plugin, you only need a Google Analytics account. The free version of Google Analytics suits almost any business. If your web traffic is high you can upgrade it to the premium version. It will cost around $150,000.
Pros & Cons
Let’s sum up the best features of the platform. It is available in different digital environments such as websites and mobile applications. You can create custom goals and track ecommerce platforms to create custom reports based on your needs.
Hotjar
Hotjar is a powerful tool that reveals the online behaviour and voice of your users. The platform combines analytics and feedback tools and gives the ‘wide picture’ of how to improve user experience and performance/conversion rates.
Features
- Unlimited users
- Multi-device support (desktop, mobile, and tablet versions)
- Easy installation
- Powerful targeting
- Unlimited responses
- Behaviour logic visualization
- Ready localized feedback tools
- Export & share
Pricing
Hotjar comes with three pricing models: personal, business, and agency.
Personal plan is great for personal projects and sites with low traffic.
Business plan offers robust data analytics solutions for businesses of all sizes.
Agency plan lets you optimize your workflow working with client sites.
Pros & Cons
Hotjar is a multitask platform with such great features as an easy-to-use interface, user behaviour and feedback analysis. User feedback visualization feature is very helpful, including heatmap tools. However, we’ve found some reviews stating the platform has some bugs with the session recording. Do you get a similar problem?
Contentsquare
Contentsquare captures every in-page interaction to seamlessly analyze and understand customer behaviour. It turns the analysis into scores, visualizations and recommendations to make timely decisions and build efficient paid acquisition strategies. It supports the full cycle of digital improvement to make smart improvements.
Features
The platform unlocks customer insights for your entire digital team. Its intuitive visual reporting makes it easy to see how customers are using your site or app.
It helps understand what products should be promoted on your website and how to optimize online sales performance by combining customer journey insights and granular data analysis.
Among other features, you can find:
- Customer journey analysis;
- Lookback analysis;
- Form analysis;
- Workspace;
- APIs & integrations;
- Impact quantification;
- Mobile app analysis;
- Merchandising analysis.
Pricing
Contentsquare has a specific pricing model. Its simple and transparent pricing model is based on the monthly number of pageviews on your site or sessions in your mobile app. Contentsquare doesn’t provide price information to the public. It is a common practice for software sellers and service providers. You can contact Contentsquare to get info on the current pricing.
Pros & Cons
Contentsquare is easy to set up. The platform tracks all data in real-time and visualizes data consistently.
However, the platform has some weak sides such as inability to hide other users’ content, as well as poor integration with other analytics tools.
Adalysis
Adalysis is one of the top PPC analytics tools built to optimize your sales by pointing you directly at what needs to be addressed. It automatically scans ads and advertising accounts for any missing best practices. You can also build your own data scans specifically for your business needs.
Features
- A/B testing
- Account alerts
- Analytics and ROI tracking
- Budget management
- Campaign management
- Conversion tracking
- Keyword research tools
- Keyword tracking
- Landing pages and web forms analytics
- URL builder
The platform scans your data and automatically creates recommendations for you to take to improve your PPC performance.
With Adalysis, you are still in control of all your advertising activities. You can customize ad testing, find new search term patterns that need to be excluded, view Quality Score trends, and tell visual data stories with the Performance Analyzer.
Pricing
Adalysis pricing model is based on the monthly spend:
- Up to $50k – $99 per month;
- Up to $150k – $199 per month;
- Up to $250k – $249 per month;
- Up to $500k – $499 per month.
Pros & Cons
Adalysis has a robust feature set. There are lots of data analytics functionality including ad A/B testing.
You need sufficient data to get relevant results, which of course is logical. But for small accounts, Adalysis software is less useful.
Summing up
This is our ultimate list of PPC analytics tools that will help you optimize your ads performance and result in improved conversions. Share your feedback on the tools in the comments. In case we missed something, don’t hesitate to share your ideas on other popular platforms. If you are looking for valuable tips on PPC marketing and paid acquisition, check our review on top PPC blogs and resources.