In PPC, the keyword pool is a basis to reach the goal and increase the profit. Conducting keyword research is a complex and long process, and guesswork will never bring you desired results. Thus you should analyze search query reports (SQRs) and make a data-driven decision. Before we move further in finding out what SQR is and how to work with it, let’s determine the difference…
SaaS is tricky and more difficult than selling physical products. If people want to buy clothing, in most cases they can see and even touch products. When it comes to software, potential customers may have a harder time choosing and understanding the product. These challenges make it vital for SaaS businesses to focus on conversion rate optimization (CRO). CRO essentials Conversion rate optimization (CRO) is…
If you’re running paid ads on Google or any other platform it is essential to collect and analyze key campaigns metrics. These metrics help evaluate the results and apply correct optimizations. Conversions, clicks, ROI, CPA, and many more are some examples of them. One of the crucial ad characteristics is conversion rate, which helps you understand which channel is generating more traffic. The more accurate this…
If you are looking for tools to promote your business, you came to the right place. This article will tell you about a great advertisement tool – Facebook Ads. You will find here a quick intro to the Facebook Ads objectives and audience types, a detailed explanation of Facebook ad formats and requirements, and, of course, top ads examples with the best practices for your…
Just like we want to have our houses clean and our belongings organized, we as well want to maintain order in the advertising platforms. We at Teamedia work with SaaS businesses and run numerous ad campaigns to bring results for our clients, and we know that miles-long uncategorized lists of campaigns are not something that professionals stick to. Being professionals and fans of our work,…
The success of an event heavily depends on how this event was promoted. Meanwhile, event promotion can be extremely frustrating if you have never done this before. In our article, we shared best practices to promoting events with PPC that you need to know before launching your campaign. Even if you are quite experienced, you may also find some useful tips, so let’s begin. Event…
Nowadays, there are numerous types of advertising that you can integrate into a digital marketing strategy, such as SEM, mobile advertising, search ads, display ads, social media, and email marketing.Having so many advertising options seems complicated to choose best for your brand. Let’s dive into display ads best practices and recommendations to understand how you can achieve your business goals with them. Display Ads: goals…
According to Statista, Facebook is considered to be a social network market leader. In January 2021, it had more than 2.6 billion active users. Facebook is one of the most diverse social networks in terms of audience. It opens up various demographic targeting opportunities for software businesses to connect with their target audience. The only question is how to do this? What are Facebook Ads…
