Posts tagged tech & software

Facebook Ads best practices for tech companies and SaaS

According to Statista, Facebook is considered to be a social network market leader. In January 2021, it had more than 2.6 billion active users. Facebook is one of the most diverse social networks in terms of audience. It opens up various demographic targeting opportunities for software businesses to connect with their target audience. The only question is how to do this? What are Facebook Ads…

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PPC and SEO for tech companies: paid vs. organic traffic?

Within this fierce competition, B2B software and tech companies should stay in front of their target audience broadcasting messages about their products or services. So far, pay-per-click ads (PPC) and search engine optimization (SEO) have been among the most efficient online customer acquisition methods. There are lots of tech businesses or SaaS products that brought lots of value and had a great idea, professional team,…

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