Doing keyword research for B2B SaaS businesses might be tricky. Obviously, SaaS companies should build their SEO strategies around their brand name and their product category (e.g. “Appointment scheduling software”, “CRM software”, etc.). However, Google processes almost 63,000 various search queries per second. Therefore, if your keyword list is tied to the name of your brand and product only, you may be suffering bad times….
Incorporated in 2015 and based in Minsk, Teamedia is an independent digital marketing agency. The professional and creative group concentrates on advertising for the B2B market in the tech and software domain. Teamedia PPC agency specializes in paid acquisition and sale generation through performance marketing, web analytics, and conversion rate optimization. Using a data-driven strategy in PPC marketing, Teamedia supports firms to boost their sales…
Software-as-a-Service (SaaS) appeared in the market in early 2000. During this time, the industry has grown tremendously. Now, many resources are invested into SaaS companies to get benefits and meet the market demands. In this article, you will get an understanding of the main SaaS marketing objectives to help optimize your strategy and bring efficient results. SaaS as a business model Software-as-a-service (SaaS) is a…
Within this fierce competition, B2B software and tech companies should stay in front of their target audience broadcasting messages about their products or services. So far, pay-per-click ads (PPC) and search engine optimization (SEO) have been among the most efficient online customer acquisition methods. There are lots of tech businesses or SaaS products that brought lots of value and had a great idea, professional team,…
