In PPC, the keyword pool is a basis to reach the goal and increase the profit. Conducting keyword research is a complex and long process, and guesswork will never bring you desired results. Thus you should analyze search query reports (SQRs) and make a data-driven decision. Before we move further in finding out what SQR is and how to work with it, let’s determine the difference…
Software-as-a-Service (SaaS) appeared in the market in early 2000. During this time, the industry has grown tremendously. Now, many resources are invested into SaaS companies to get benefits and meet the market demands. In this article, you will get an understanding of the main SaaS marketing objectives to help optimize your strategy and bring efficient results. SaaS as a business model Software-as-a-service (SaaS) is a…
The efficiency of your paid acquisition strategy significantly depends on the data analysis. Evaluating B2B SaaS PPC metrics and estimating the progress of advertising campaigns by data rather than by guess or personal experience helps: allocate resources to the most profitable segments; identify areas of wasted spend; reduce costs and keep them in control; outperform the competition by implementing a cost-efficient strategy; discover opportunities for…
