Posts tagged Google ads

How to Optimize your Google Ads with Search Query Reports

In PPC, the keyword pool is a basis to reach the goal and increase the profit. Conducting keyword research is a complex and long process, and guesswork will never bring you desired results. Thus you should analyze search query reports (SQRs) and make a data-driven decision. Before we move further in finding out what SQR is and how to work with it, let’s determine the difference…

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The keyword research strategy for B2B SaaS companies

Doing keyword research for B2B SaaS businesses might be tricky. Obviously, SaaS companies should build their SEO strategies around their brand name and their product category (e.g. “Appointment scheduling software”, “CRM software”, etc.). However, Google processes almost 63,000 various search queries per second. Therefore, if your keyword list is tied to the name of your brand and product only, you may be suffering bad times….

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Best practices to naming Google Ads campaigns and Ad groups

Just like we want to have our houses clean and our belongings organized, we as well want to maintain order in the advertising platforms. We at Teamedia work with SaaS businesses and run numerous ad campaigns to bring results for our clients, and we know that miles-long uncategorized lists of campaigns are not something that professionals stick to. Being professionals and fans of our work,…

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FAQ: why are Google ad extension or ads not showing?

Sometimes when you post an ad, you may face such a problem: ad extension or ads not showing. There’re a few tips you need to follow to increase the probability of your ads and extensions to show up. Ad extension not showing Before your ad extension appears with your ads, you need to make sure that it is approved. You may learn more about the…

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Apple’s iOS 14 Update: More Privacy and Less Conversion Tracking

Apple has released iOS 14 which introduced a user privacy policy update. It regulates how advertisers receive and process personal data and user behavior. All iOS 14 users are asked whether they want to allow their app to track them across apps and websites or not. The new policy update is a result of Apple’s response to recent criticism of its operating system. The changes…

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