Sometimes when you post an ad, you may face such a problem: ad extension or ads not showing. There’re a few tips you need to follow to increase the probability of your ads and extensions…
Apple’s iOS 14 Update: More Privacy and Less Conversion Tracking
Apple has released iOS 14 which introduced a user privacy policy update. It regulates how advertisers receive and process personal data and user behavior. All iOS 14 users are asked whether they want to allow…
Facebook Ads best practices for tech companies and SaaS
According to Statista, Facebook is considered to be a social network market leader. In January 2021, it had more than 2.6 billion active users. Facebook is one of the most diverse social networks in terms…
A-Z to PPC marketing metrics for B2B SaaS tech companies
The efficiency of your paid acquisition strategy significantly depends on the data analysis. Evaluating B2B SaaS PPC metrics and estimating the progress of advertising campaigns by data rather than by guess or personal experience helps:…
PPC and SEO for tech companies: paid vs. organic traffic?
Within this fierce competition, B2B software and tech companies should stay in front of their target audience broadcasting messages about their products or services. So far, pay-per-click ads (PPC) and search engine optimization (SEO) have…