Marketing and selling SaaS products can be extremely challenging. In order to overcome those challenges successfully, companies need a well-structured sales funnel at hand. The sales funnel is considered to be one of the most…
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Useful tips and tactics for growing tech businesses
Best practices to SaaS marketing objectives
Software-as-a-Service (SaaS) appeared in the market in early 2000. During this time, the industry has grown tremendously. Now, many resources are invested into SaaS companies to get benefits and meet the market demands. In this…
Facebook Ads best practices for tech companies and SaaS
According to Statista, Facebook is considered to be a social network market leader. In January 2021, it had more than 2.6 billion active users. Facebook is one of the most diverse social networks in terms…
PPC and SEO for tech companies: paid vs. organic traffic?
Within this fierce competition, B2B software and tech companies should stay in front of their target audience broadcasting messages about their products or services. So far, pay-per-click ads (PPC) and search engine optimization (SEO) have…