Browsing Category Education

Valuable guides and insights about PPC advertising

Landing page conversion rate benchmarks

Nowadays millions of people are browsing the Internet and visiting different website pages. If you have a website and lead customers to landing pages from ads it is important to know the performance of these…

Read More

How to build an effective SaaS sales funnel?

Marketing and selling SaaS products can be extremely challenging. In order to overcome those challenges successfully, companies need a well-structured sales funnel at hand. The sales funnel is considered to be one of the most…

Read More

Best practices to SaaS marketing objectives

Software-as-a-Service (SaaS) appeared in the market in early 2000. During this time, the industry has grown tremendously. Now, many resources are invested into SaaS companies to get benefits and meet the market demands. In this…

Read More

9 ways to improve SaaS conversion rate

If you’re running paid ads on Google or any other platform it is essential to collect and analyze key campaigns metrics. These metrics help evaluate the results and apply correct optimizations. Conversions, clicks, ROI, CPA, and…

Read More

Best practices to promoting events with PPC

The success of an event heavily depends on how this event was promoted. Meanwhile, event promotion can be extremely frustrating if you have never done this before. In our article, we shared best practices to…

Read More

Display Ads: best practices and requirements

Nowadays, there are numerous types of advertising that you can integrate into a digital marketing strategy, such as SEM, mobile advertising, search ads, display ads, social media, and email marketing.Having so many advertising options seems…

Read More

Top Keyword Research Tools

Whenever you type a request into the search box looking for something, you get search results related to the words in the search box. That means if you want your ads floating around the Internet…

Read More

Top 8 PPC Analytics Tools

Have you ever wondered what is the best PPC analytics tool? We use analytics tools for result measuring, continuous account monitoring, and data evaluating. With analytical software, your business can collect information to optimize applications…

Read More