The keyword research strategy for B2B SaaS companies

Doing keyword research for B2B SaaS businesses might be tricky. Obviously, SaaS companies should build their SEO strategies around their brand name and their product category (e.g. “Appointment scheduling software”, “CRM software”, etc.). However, Google…

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Landing page conversion rate benchmarks

Nowadays millions of people are browsing the Internet and visiting different website pages. If you have a website and lead customers to landing pages from ads it is important to know the performance of these…

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How to build an effective SaaS sales funnel?

Marketing and selling SaaS products can be extremely challenging. In order to overcome those challenges successfully, companies need a well-structured sales funnel at hand. The sales funnel is considered to be one of the most…

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Best practices to SaaS marketing objectives

Software-as-a-Service (SaaS) appeared in the market in early 2000. During this time, the industry has grown tremendously. Now, many resources are invested into SaaS companies to get benefits and meet the market demands. In this…

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